Your website might be in top rankings in all the search engines but is your website popular enough? For the people who do not know the difference between the “brand name” and Top Google Rank should read this. If you think that if you are on top of the ranks for a particular keyword does not make your website or product a Brand. It is very important to build the reputation of your company, product or website in order to get more sales or leads.
It would be easy to understand make you understand by giving an example: If you are providing any service or product and your keyword is ranking in the top of the ranks; it might be possible that you are getting lots of traffic but still no or only a few leads. The reason is simple, your product or service does not any feedback or any user reviews which are helpful for the people coming to your site.
This is a fact that people when visiting a site have lots of question or queries regarding the product or service that you offer. Trust is the main factor which plays a very important role in getting more sales. Make your website user-friendly and add a page of FAQs which you have already faced by your previous clients. This will help you gain a position where people would think it is more reliable and helpful to save their time.
The more you keep it simple and friendly which is not time-consuming the more hits you will get. While making a service website or any product website you should think from a user point of view; this would be difficult but to do this you should visit the other websites similar to your niche and try to act as you are buying them. This will help you to avoid the mistakes which might be prevalent in other websites.
Keep a page for testimonials or user reviews which are given by previous users or people who already have used your services. This will help the customers to know about your company and product or service more. Building trust of the customers will help to build a reputation which will be beneficial for your product. Top google rank is not worth unless you have built a reputation for your website. You can also add a suggestion box for people visiting your website as your website might not fulfill the needs of the customers coming to your site. So to know the errors or mistake and for the betterment of your website, you can provide a suggestion box which can be beneficial.
Customer service which is effective also plays an important to build a reputation on the web. Taking care of the customers is must when you are in the online business as you are not facing the customers but you are building a relationship with them. If your customer service is good enough, the chances of your referral business increase tremendously. All the points mentioned here can help you with advanced web ranking for your product which is not only dependent on the basis of SEO but also branding.